Turn traction into PMF and revenue
Build focused products. Avoid costly mistakes. Unlock sustainable growth.
The PMF Pathway demystifies product-market fit, giving you a structured way to identify what's blocking traction, validate what works, and make data driven decisions.
Product Market Fit is a journey 🚀 not a check box ☑️
Who this is for
Funded early-stage founders
Translating complex vision into focused scope. Define priorities and sequence work to reduce risk and move toward product–market fit while preserving runway.
Teams with onboarding or retention friction
Users are signing up but not sticking. Diagnosing weak PMF signals; activation, retention, referral, and designing clearer paths to value that move the product closer to PMF.
Teams with traction but no monetisation
Users are engaged, but revenue is weak. Identifying what's blocking conversion and unlocking paths to monetisation through user value that turn engagement into sustainable business outcomes.
From 0 → PMF
Strengthen signals, unlock growth and revenue
Reducing uncertainty and focusing on features that bring value to users, without overbuilding or wasting runway. I bring strategic design and PMF diagnostics to pinpoint where progress is stalling: unclear activation, weak retention, blocked conversion, or unfocused positioning. The outcome is a clear roadmap grounded in evidence, with direction to strengthen growth signals and unlock revenue.
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Through product strategy, validation, and rapid testing, I help you replace guesswork with clarity, so every decision is intentional, not reactive.
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I help you deeply understand who your users are, and what minimum solution creates value.
This ensures you’re building something people genuinely want to use, pay for, and recommend.
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By focusing on what not to build, validating early, and sequencing work correctly, I help you avoid wasted engineering effort and costly rework.
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I help you identify realistic revenue paths early — whether that’s pricing signals, value exchange, or monetisation experiments. This makes your product more resilient and more compelling to investors.
Trusted by Founders & Product leaders
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Axel Hunter, founder Devin.no
I’ve worked with Tshili multiple times since meeting her at Shell in London, and she’s one of the best UX designers I’ve ever collaborated with. I’ve recommended her to clients and brought her into companies. Consistently the first person who comes to mind when I see teams struggling with UX.
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Nick Gray, co-founder Keyguides Connect
Tshili came highly recommended we needed stronger UX expertise to prepare our platform for scaling and reduce user churn. She worked efficiently and collaboratively, delivering a detailed report. We’re very grateful for her contribution and we’ll definitely be back for more support from Tshili in the future.
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David Asare, founder Marchcroft
Tshili is an exceptional UI/UX expert who builds designs that truly convert. Each weekly phone call saves us weeks of time. Without her, we would be pondering over UX fragility and wondering why churn is high. Tshili is creative but still always puts the customer first in her design, which is essential in high-stakes projects.
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Magnus Rosenvinge Hjelle, Elekt
Tshili is a talented and versatile designer with a great ability to understand business context. She helped us restructure our app's design at a critical phase, ensuring smooth UX, a modern visual identity and increased revenue. We truly appreciated her contribution and would gladly work with her again.
Pricing
Empowering teams who can’t afford to fail
Smarter product decisions faster that mitigate costly mistakes and stretch your runway
One on one
£2,000/month
Perfect for fast growing products that need experienced design leadership and strategic direction towards PMF and growth.
✴︎ One strategy call a week, 60mins
✴︎ Priority async support via Slack
✴︎ Unblock decisions fast without a full-time hire
✴︎ Roadmap & Strategic direction
✴︎ Flexible plan, pause or cancel anytime.
Group coaching
£800/ 8 weeks
Perfect for startups (pre-seed to seed) who want guided PMF validation with peer learning and accountability.
✴︎8 weekly group strategy calls, 90mins
✴︎ Work through Product Clarity & Validation Sprint
✴︎ Scope MVP, validate with real users, build roadmap
✴︎ Learn from 5 other founders solving similar problems
✴︎ Evidence-based direction at a fraction of 1-on-1 cost
Book your free consultation call
What we can cover on a free product strategy call:
A diagnosis of where you are on the PMF Journey
Identify the weakest PMF signal holding you back
Define what to focus on next — and what to ignore
Spot where you may be burning runway on the wrong bets
Clarify whether you have a problem fit issue, value fit issue, or monetisation gap
Not sure where you are on your PMF journey?
If you’re not ready for a consultation yet, start here.
I’ve created a simple worksheet to help you understand where you are on your product–market fit journey, what might be blocking progress, and what to focus on next.