Staff Product designer
I help teams build the right product, faster and more sustainably. Over the past 12 years, I've worked across B2B SaaS, AI, FinTech, Energy, E-commerce, and Food Delivery, I use design strategy and rapid prototyping to solve complex product challenges that drive business growth. My cross-industry experience and systems thinking approach help teams create exceptional user experiences that increase revenue, reduce operational costs, and protect runway.
End To End Design
Build smarter from day one. For 0-1 products and growing teams, I deliver seamless design execution —from research and ideation to shipping and iteration.
Strategic Design Expertise
Turn complexity into clarity. I align design with business goals through strategic product discovery, reducing uncertainty and accelerating your path to product-market fit.
AI, Data & Growth Design
Turn data into decisions. I design for acquisition, retention, and long-term growth, using behavioural insights and AI to drive meaningful outcomes that scale.
A selection of my work
Increasing customer subscriptions over 500% by simplifying energy costs and data, and providing actionable steps to save money.
Using AI and data to predict oil procurement orders at efficient ports on a voyage route for shipping management companies. Optimising logistics for efficient purchasing.
Educating customers to reduce their energy usage through data driven habits. Increasing customer retention and upselling sustainable products.
Meta Incident management – Strategy
Process design to successfully decreased the average time to report an incident from 8 minutes to 3 minutes, which resulted in less incidents over time.
Developing solutions to help businesses seamlessly manage employee expenses via an app and intuitive dashboard for the admin.
Decreasing the amount of new riders who don’t complete their fist set of shifts from 25% to 18% through rapid experiments.