Just getting started? This is the best time to talk about design.
I help early-stage founders turn big visions into focused, avoid costly mistakes and debunk Product Market Fit.
The PMF Pathway gives you a structured way to diagnose progress, reduce uncertainty, and build what actually moves the business forward.
Product Market Fit is a journey 🚀 not a check box ☑️
Who this is for
Early-stage founders with an idea
Translating vision into focused scope — defining what to build first, what to defer, and how to sequence work to reduce risk and move toward product–market fit.
Founders working with engineers
Teams already building who need clarity on priorities, trade-offs, and product decisions. Avoid overbuilding, reduce rework, and ensure engineering effort is aligned with real user and business needs.
Founders seeking product–market fit
This is for founders who have launched but lack traction, and need structured support to identify gaps, validate assumptions, and make informed decisions that move the product closer to PMF.
From 0 → revenue-ready MVP
Design for clarity, build the right thing
For early stage products design isn’t about polished, it’s about making the right decisions early. By reducing uncertainty, you ensure you focus on features that align with user needs, without overbuilding or wasting runway. The goal is a focused, revenue-ready MVP that sets you up for growth, not rework.
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Through product strategy, validation, and rapid testing, I help you replace guesswork with clarity, so every decision is intentional, not reactive.
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I help you deeply understand who your users are, and what minimum solution creates value.
This ensures you’re building something people genuinely want to use, pay for, and recommend.
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By focusing on what not to build, validating early, and sequencing work correctly, I help you avoid wasted engineering effort and costly rework.
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I help you identify realistic revenue paths early — whether that’s pricing signals, value exchange, or monetisation experiments. This makes your product more resilient and more compelling to investors.
Trusted by Founders & Product leaders
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David Asare, founder Marchcroft
Tshili is an exceptional UI/UX expert who builds designs that truly convert. Each weekly phone call saves us weeks of time. Without her, we would be pondering over UX fragility and wondering why churn is high. Tshili is creative but still always puts the customer first in her design, which is essential in high-stakes projects.
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Axel Hunter, founder Devin.no
I’ve worked with Tshili multiple times since meeting her at Shell in London, and she’s one of the best UX designers I’ve ever collaborated with. I’ve recommended her to clients and brought her into companies. Consistently the first person who comes to mind when I see teams struggling with UX.
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Nick Gray, co-founder Keyguides Connect
Tshili came highly recommended we needed stronger UX expertise to prepare our platform for scaling and reduce user churn. She worked efficiently and collaboratively, delivering a detailed report. We’re very grateful for her contribution and we’ll definitely be back for more support from Tshili in the future.
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Magnus Rosenvinge Hjelle, Elekt
Tshili is a talented and versatile designer with a great ability to understand business context. She helped us restructure our app's design at a critical phase, ensuring smooth UX, a modern visual identity and increased revenue. We truly appreciated her contribution and would gladly work with her again.
Pricing
Empowering teams who can’t afford to fail
Smarter product decisions faster that mitigate costly mistakes and stretch your runway
Core
$3,000/month
Perfect for Founders in the early stages who need focused, strategic design input to validate ideas, launch fast and drive initial growth.
✴︎ One strategy call a week, 60mins
✴︎ Guidance on building the right thing from day one
✴︎ Unblock your team fast and move with clarity
✴︎ Strategic direction to gain early traction
✴︎ High-impact decision making without the overhead
Plus
$5,000/month
Perfect for fast growing products that need experienced design leadership. A more hands-on layer of support for teams that need ongoing clarity.
✴︎ Two strategy calls a week, 60mins
✴︎ Async support via slack
✴︎ Faster turnaround on questions and blockers
✴︎ Unblock your team fast and move with clarity
✴︎ Strategic support that grows with your product momentum
Flexible plans — pause or cancel anytime.
Book your free consultation call
What we can cover on a free product strategy call:
A diagnosis of where you are on the PMF Journey
Identify the weakest PMF signal holding you back
Define what to focus on next — and what to ignore
Spot where you may be burning runway on the wrong bets
Clarify whether you have a problem fit issue, value fit issue, or monetisation gap
Not sure where you are on your PMF journey?
If you’re not ready for a consultation yet, start here.
I’ve created a simple worksheet to help you understand where you are on your product–market fit journey, what might be blocking progress, and what to focus on next.